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SEO Best Practices

Understand SEO best practices is a art. Did you realise that can try so hard to optimise your site Google will penalise your site.

This sound mental but search engines are so complicated and difficult to understand that sometimes sites that have had a little on page SEO carried out actually do better than a page thats too perfect.

There are many things that can and should be done to ensure your website is positioned in search engines for the keywords you desire on page one.

The first thing Chameleon always do is identify the compeitors and then understand how much SEO has been carried on these sites before looking at any SEO at all.

One of the biggest things to consider when looking at SEO on your site is the Title and Description. These should match the page content.

Once you have these configured to give you the maximum keyords relevant to the page and your requirments then you are one step away from choosing actualy keywords. It is wise to run a free tool to check keyword density on the page and ensure the keywords are showing up. Then enter your keywords once you are happy.

So imagine you get everything right, the page content is superb and most of unique and you have everything perfect, will Google like the site. This is the hardest question to answer. Sometimes Google will gather the information and decide that the site is keyword spamming. Then you should go back to the drawing board.

If you are trying to be top of an localised area such as Birmingham, it is important to mention the word Birmingham in specific places that Google likes.

So SEO being carried out for Birmingham areas may look like:-

  • birmingham seo
  • seo birmingham
  • birmingham seo services

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