Entries by chameleon

Interflora and Advertorial Paid Links

Advertorial Penalties The removal of the flower delivery giant Interflora’s website from Google organic search results has shocked many online businesses, making everyone realise once again that Google guidelines must be adhered to otherwise you will be penalised, regardless of the size of your company. But what did Interflora do wrong and what were they […]

iTunes U Content Tops One Billion Downloads

CUPERTINO, California―February 28, 2013―Apple today announced that iTunes U content downloads have topped one billion. iTunes U features the world’s largest online catalogue of free educational content from top schools and prominent libraries, museums and organisations helping educators create courses including lectures, assignments, books, quizzes and more for iOS users around the world. “It’s inspiring […]

Interflora SEO Google Penalty Analysis

News hit the SEO world that Interflora has been given a Google penalty and been removed from organic search results. When you Google the keywords “Interflora” they do not appear for their own brand name organically which can be seen above. This term was approximately 20% of the overall traffic for the florist sector and […]

Google Warns Against Advertorials

In February 2013 Google penalised Interflora and various UK News Papers for using advertorials as a link selling process. Google clearly stated in 2007 that paid links would lead to a penalty and this latest action shows that in 2013 the penalty still stands. Matt Cutts said:- Please be wary if someone approaches you and […]

Ratio Referring Domains to Backlinks?

Referring domains and backlinks are an important part of the SEO process and providing that they are organic, give your website the endorsements needed to climb the SERP. However, some people are not sure of the difference between these two concepts, and what the ratio between referring domains and backlinks should be to ensure SEO […]