Expert SEO Consultant & Internet Strategist based in Birmingham, Cheltenham and London, UK offering Search Engine Optimisation programs that will help you to obtain the traffic your website requires to run your online business.
Having a good looking website is great if you want to show your friends, but one that actually attracts real customers is only possible with SEO, if your website is not well positioned in search engines for the chosen keyword phrases your site is virtually invisible.
Search engine optimization (SEO), Is the process of improving the volume and quality of traffic to your web site by carefully examining what is required for search engines search results to show your site as the chosen site over all the other web sites for the chosen specific key words.
Our Birmingham Based SEO Services is a chosen keyword that we are interested in and the earlier our site is presented in the search results when someone searches Best SEO Services the more traffic related to Birmingham based company's looking for SEO Services we will receive. The higher it "ranks," the more searchers will visit the site.
SEO can also target different kinds of searches including image search, local search, and industry specific company information. Think about finding help on a product, you search in Google the product and fault and you get the most relevant page first.
As an internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing it's content and HTML coding to be search engine bot friendly. Increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. If you have Google analytics already running on your website then take a look at your weekly traffic, how does this compare to one of our clients weekly traffic.
The acronym "SEO" refers to "search engine optimisation", a term adopted now by an industry of consultants carrying out optimization projects. Search engine optimizers may offer SEO as a standalone service or as a part of a broader marketing campaign. To be top for Birmingham UK SEO Services requires an effective SEO Consultant to calculate what is required to make changes to the HTML source code of a site. SEO tactics vary from SEO company to SEO company. Chameleon SEO Services offer a web site development and design improvement program at very affordable costs. The term "search engine friendly" is something that is most people fail to grasp. Your website design, menus, content management systems and shopping carts that are all required to be optimised.
Many SEO Consultants & SEO services company's struggle to achieve the results they require and resort to trying to cheat the Google system. So your affordable SEO services or cheap SEO consultant could cause you problems.
These cheap SEO consultant techniques are known as black hat SEO or Spamdexing and the use of such methods will use link farms and use keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from the Indices so your SEO services choices are important.
Chameleon has so many clients that we simply cannot mention them all, however we we can provide a few examples of our SEO clients. Lets look at the Holiday Inn Express hotels and Cheltenham for example, the keywords for this client are:-
- cheltenham hotels
- hotel cheltenham hotels cheltenham
- hotels in cheltenham town centre
- cheltenham hotels town centre
- cheap places to stay in cheltenham
These terms are all top of Google on page one and in a very competitive sector.
Another example of our SEO services is the with the company Lots Of Cushions. The company sells cushions online and wanted to be top of Google when you search for:
- cushion sale
- cheap cushions
- cushions cheap
- cheap cusions
- affordable cushions
Why not go to Google now and see if you can find our client for these terms. Remember that the competition for these keywords is very strong, simply look at who is one page one. To be above companies like Amazon, Dunelm-mill, John Lewis, etc is a hard task.
Google Algorithm Updates
Google Each year updates the search algorithm in order to keep Google search results clean and ensuring that Google is the best search engine to use. Most of these changes are normally minor, however Google has major algorithm updates that affect search results in significant ways as they change to combat spam and poor SEO.
A list of the dates that Google has made large changes to the Algorithm:-
- Google Toolbar — December 2000
- 1st Major Update — September 2002
- Boston — February 2003
- Cassandra — April 2003
- Dominic — May 2003
- Esmerelda — June 2003
- Fritz — July 2003
- Florida — November 2003
- Austin — January 2004
- Brandy — February 2004
- Allegra — February 2005
- Bourbon — May 2005
- Jagger — October 2005
- Big Daddy — December 2005
- Universal Search — May 2007
- Buffy — June 2007
- Dewey — April 2008
- Vince — February 2009
- Caffeine (Preview) — August 2009
- Caffeine (Rollout) — June 2010
- Panda 2.0 — April 11, 2011
- Panda 2.1 — May 9, 2011
- Panda 2.2 — June 21, 2011
- Panda 2.3 — July 23, 2011
- Panda Global 2.4 — August 12, 2011
- Panda 2.5 — September 28, 2011
- Panda 3.1 — November 18, 2011
- Panda 3.2 — January 18, 2012
- Panda 3.3 — February 27, 2012
- Panda 3.4 — March 23, 2012
- Panda 3.5 — April 19, 2012
- Penguin — April 24, 2012
- Panda 3.6 — April 27, 2012
- Penguin 1.1 — May 25, 2012
- Panda 3.7 — June 8, 2012
If you would like to see more examples of our SEO success, then look at the website Moda Jewellery a supplier of fashion jewellery which is developed from a passion for Pandora Beads & Charms. They had a lovely website but it appeared nowhere in Google and there sales were not generated from the website.
There keywords that we went for were:-
- moda jewellery
- pandora style jewellery
- riana jewellery
- Pamela Bead
- decorative beads for jewellery
- pandora style accessories
- pandora bead parties
- pandora jewellery birmingham
Go to Google and have a look for the Moda website on the first page of Google.