Chameleon Web Services Search Engine Optimisation program will help get you the traffic you require.

Having a good looking website is great if you want to show your friends, but one that actually attracts real customers is a seperate job, if your website is not well positioned in search engines for key phrases your site is virtually invisible.

Search engine optimization (SEO. Is the process of improving the volume and quality of traffic to your web site from search engines search results.

Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.

SEO can also target different kinds of searches including image search, local search, and industry specific company information .

As a internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing it's content and HTML coding to bot. Increase it's relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimisers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics vary from SEO company to SEO company. Chameleon Web Services offer a web site development and design improvement program at very affordable costs. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are need to be optimised.

Affordable SEO | Cheap SEO

Many SEO companys struggle to achieve the results they require and resort to trying to cheat the google system. So your affordable seo or cheap seo could cause you problems.

This cheap SEO technique is known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from the Indices.

An example of a Birmingham SEO, search engine optimisation that we have been involved in:

Sweet Heaven Online, the traditional old school retro sweet shop came to us asking for affordable seo to be top of Google when you search for:

Old Fashioned Traditional Sweetshop

Old School Sweetshop

We look at the keyword density from of pages an. Include a tag cloud for easy display of the mos. Important keywords from your site and will use every tool available to locate the best solution to get you the desired results.

Search Engine Optimisation (SEO. Is the process of optimising a web site improving internal and external aspect. In order to Increase the traffic the site receives from search engines.

Search engine companies are always working toward. Improving technology to crawl the web more deeply, returning. Improved relevant results to users. The problem with SEO is that if done correctly you net thousands of visitors and attention, but if done incorrectly and you can hide your site seen. In the search results where visibility is minimal SEO helps boost ranking to enable content that has been found to be placed where people will find. It easier.

Unfortunately SEO has become like double glazed windows for your home. You will get so many companies trying to sell you SEO and make money tha. It's hard to get rid of a SEO company once you show the smallest amount of interest. Also cheap SEO is not going to get you the results you require.

So Chameleon are here to help you save money:-

• To ge. Into Googl. Is free.
• Abide by Google standard rules and your site will work.
• Black HAT SE. Is not going to help.
• Original quality content on your site will generate quality links.
• Search engines find your site by other web sites that link t. It.
• High ranking for specific keyword searches you will need to have the keywords on your page.
• For specific keyword searche. It helps to have links pointing to your website.
• One link from a “trusted authority” sit. In Google could be all you need.
• The more “trusted” links you build, the more trust Google will hav. In your site.
• Linking to a page using actual key-phrase. In the link will help search engines find the links.
• Duplicate content found on other websites and Google wil. Ignore your page.

Ther. Is so much to discuss when talking about SEO tha. Is hard to give free advice on SEO. I. Is a vast subject that needs to be treated with respect. Any web developer that say "You nod need SEO" or "SEO companies are just taking your money", then they don't understand SEO.

Some Free SEO Tips to help you try SEO yourself

First things first, think about specific keywording that will be relevant to your web site.

Keywords like: SEO Google, Web SEO, Web Site Design, Website Design, web 2.0, SEO Web Design

Your website "Title. Is the first think to start with.

<title>How to get top of Google</title>

The Title of your website should be highly relevant to your website page. Remember to think of the keywords carefully for your website. 5 to 16 words generally a good rule of thumb. A maximum of 70 words to ensure the titl. Is able to be displayed in the Google SERPS. Remember every page should have a. Individual title. You can use dividers like "|" to split words. If you find most of the sites that appear top of Google have a title like "Get top of Google | SEO a. It's best | Free SEO | SEO Optimization".

Now we can throw a spanne. In the works, look at the title example "Get top of Google | SEO a. It's best | Free SEO | SEO Optimization", and look at the wording "Optimization". This great for the American market but what would people searc. In the UK?, "Optimisation" so you need to consider your target audience.

if you can follow the title article we have written and understan. It, then you are well on your way to getting a. Increased CTR on Google organic results. Wha. Is "CTR" well this something Google looks at and uses to work out pages relevance to search result ranking by monitoring Click-Thru Rate (CTR).

Meta Description aimed to help Google

<meta name="Description" content="How to get your website on the First page of Google"/>

This description should be written for humans to read. Mak. It relevant to the target audience using key phrases that you think peopl. In Google will use to search. Take you time to think about this and you always look at competitors website titles and see what works for them.

Google looks does look at the description tag but some people will tell you that Googl. Is no. Intereste. In META tags at all. The description ta. Is not used to rank your site within Google. But Google will us. It, so not having a perfectly written META Descriptio. Is like have not having a postcode for your home. Your post will still get you via the address, bu. It's much bette. If you a postcode.

Your META Description should be no more than 160 characters or Google will truncat. It. We recommend using 150 to 150 characters to be safe. Remember to have a different META description for each page.

The Best Keywords Meta Tags

<meta name="Keywords" content="Search Engine Optimisation, SEO, Optimization" />

Keywords have bee. In the SEO debate for over 10 years now. They used to be one of the mos. Important part of your websit. In order for you to achieve a high ranking position within Google. Now however things have changed as people cheated the system and made keywords have less of a. Importance. If you rely on Meta keyword optimisation only to rank for terms then you ar. In trouble. Howeve. If you don't use them, will this have a negative effect?, who really knows.

We would recommend using Meta keyword tags to hel. Identify keywords to relevant pages of your site. No matter what you are told. It does not take very long to do complete the process and who knows!

if major SEO companies recommend not using them, why do they themselves bother putting the. In on there sites?

An example code from a top ranking SEO company:-

<meta name="Keywords" content="Search Engine Optimisation,SEO,optimization" />

<meta name="distribution" content="Global" />

<meta name="rating" content="Safe For Kids" />

<meta name="description" content="Pay Per Click Management (PPC). Internet marketing" />

Monika Henziger Research Director Google, was quote. In 2002 as saying "Currently we don't trust metadata because we are afraid of being manipulated."

Google have been using the Open Directory Project (ODP), also known as Dmoz for helpin. Index sites for years.

So you should get your site added to the DMOZ as soon as possible.

Sometimes Search Engine Optimisation company's use jargon that baffles the non trained SEO person. So her. Is a quick guide:-

URL Canonicalisation: This where a website has two homepages and therefore two entry point. Into the website. The search engine. Identify this and then give your website a detrimental rankings.

Sitemaps (XML and HTML): Search engine spiders use these understanding a site layout.

RSS Feed. Important feature for the search engines t. Identify that you have on your site. Creation of an RSS Feed will be beneficial to your websites SEO rankings.

One Way Links: Link builders who work with the SEO Programmers, generate one way links from relevant websites across th. Internet to your site, these act as votes to your website site an. In the eyes of the search engine spiders these are ver. Important.

Validation Errors: Removing errors speeds up the time a search engine spider takes to cache each page of your website, meaning. It can cache more pages each visit and your ranking will Improve.

Be careful of false promises, if a web design company advertises, "Top Of Google in 24 hours", "No 1 in google in 24 hours" then walk away. These companies are taking advantage of people not understanding how google works.

If an SEO company offers you unbelievable results, check there website is in Google. To be top of Google for Search Engine Optimisation, SEO or Web Design is very hard. Google takes many many thing into account to position a website top of google.

PageRank reflects Googles view of the importance of web pages by using more than 500 million variables and 2 billion terms according to the information Google publish. Pages thatGoogle believe are important pages receive a higher PageRank and are more likely to appear at the top of the search engine results.

Hypertext-Matching Analysis is Googles search engine analysis page content tool. Instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google Hypertext Matching technology analyses the full content of a page and factors in fonts, subdivisions and the precise location of each word. Google analyse the content of neighboring web pages to ensure the results returned are the most relevant to a user's query making it more and more difficult to get top of google by cheating the system.

It is apparent that Google scores a website by using calculation from information it gathers:-

Usage Factors, title tags, header tags, actual document text and internal links pointing to the page. The strength of the domain includes registration history, the domain age, the strength of links pointing to the domain, the topical neighborhood of domain based on inlinks and outlinks and Historical use and links pattern to domain.

The inbound link Score is calculated from the age of links, the quality of domains sending links, the quality of the pages sending links, the anchor text of links, the link quantity and pagerank or a variation and subject matter of linking pages or sites.

There is also user data comprising of historical CTR to page in SERPs, time users spend on page, search requests for URL and Historical visits and use of the URL by users Google can monitor.

The content quality score is also calculated from popular queries and pages provided by Google raters and machine-algorithms for rating the text quality, readability, etc.

Now think about all the factors above and think..."top of google in 24 Hours"...If your competitor has had search engine optimisation and has 1000's of backlinks and inbound links and a domain URL with age of over 5 years, with traffic that is bringing 10,000 users a day...You are not going to move that website from the top of Google without a lot of work and money being spent.

We say it takes on average 6 months to get a good stance to see what you have achieved in Googles eyes. Every day the sites grows in Google eyes and all the hard work start to take effect after about 6 weeks.

Bear this in mind when you are shopping around for SEO.