Pound Shops Online

Poundland SEO

Being an SEO company we often find ourselves looking at spreadsheets of data which mean nothing to most people then identifying how website’s have achieved rankings in Google.

Today we have been looking at the Pound Shops Online and what surprised us most is the traffic volumes that are achieved for specific brand keywords.

Poundland.co.uk

Poundland on the high street represents AMAZING VALUE for money and has grown into a high street essential. Poundland’s first store opened in Burton Upon Trent in 1990 and there are now over 400 stores in the UK. In 2014 the company was floated on the London Stock Exchange and in 2015 Poundland exceeded over £1 billion turnover making this definitely a company to take note of.

This popular brand name which started off life on the high street now gets 301,000 searches per month alone for its own brand name. Comparing that to keywords like “sweets” which gets 40,500 and “stationery” which gets 27,100 it makes us take note of the consumer driven brand traffic. Even “Christmas presents” only gets 18,100 per month and the Disney film Frozen gets around 18,100 which mean consumers are hungry for bargains and hitting Google search for hot deals.

The keyword “pound shop” gets 18,100 searches per month and this is one of the biggest competitors to Poundland directly.

poundland.co.uk traffic

Looking in Google Trends we can see a steady growth which has really taken off in the last 4 years.

Poundland Interest Over Time

Poundland Regional Interest

Related Topics & Searches

This investigation clearly shows a huge growth online for the brand and it’s no wonder others are producing similar ideas as the concept becomes heavily profitable.

My Supermarket – www.mysupermarket.co.uk

In our research we looked in-depth at www.mysupermarket.co.uk which has an amazing organic profile with 35.9 thousand keywords being ranked in Google. Looking at the keywords achieved for this domain it is very clear that SEO techniques work well.

Below is a list of keywords achieved with more than 10,000 searches per month.

 

Keyword Position Search Volume CPC
asda 8 6120000 £0.49
compare the market 13 1220000 £0.97
tesco groceries 5 368000 £0.33
tesco groceries 12 368000 £0.33
asda groceries 5 246000 £0.21
asda groceries 6 246000 £0.21
mysupermarket 1 201000 £1.74
asda price guarantee 9 165000 £3.93
tassimo 11 90500 £0.36
tesco online 14 90500 £0.49
my supermarket 1 74000 £3.52
asda online 2 60500 £0.31
tesco uk 2 60500 £0.40
lidl offers 18 60500 £0.09
tassimo pods 3 49500 £0.49
morrisons offers 4 49500 £0.40
aldi offers 5 49500 £0.10
www.tesco.com 14 49500 £0.72
tesco wine 12 49500 £0.27
tesco online shopping 7 40500 £0.92
sainsburys groceries 8 40500 £0.60
morrisons online 18 40500 £1.42
ferrero rocher 6 40500 £0.36
jack daniels 3 40500 £0.78
asda photo 15 40500 £2.29
jagermeister 9 40500 £0.63
slim fast 8 33100 £0.62
asda online shopping 6 33100 £0.54
asda toys 16 33100 £0.45
www.asda.co.uk 8 33100 £1.19
asda price 6 33100 £1.39
asda price 7 33100 £1.39
asda price 5 33100 £1.39
electric toothbrush 18 33100 £1.08
pancake mix 18 27100 £1.10
asda price check 6 27100 £3.10
asda price check 7 27100 £3.10
asda price check 4 27100 £3.10
asda price check 5 27100 £3.10
tesco toys 16 27100 £0.20
aldi uk 10 27100 £0.24
asda uk 2 27100 £0.62
supermarket 1 27100 £3.57
asdas 8 22200 £0.38
asdas 9 22200 £0.38
tesco shopping 5 22200 £1.31
grey goose 5 22200 £0.36
adsa 7 22200 £0.42
tesco offers 3 22200 £2.59
asda travel 11 22200 £1.27
baileys 4 22200 £0.71
pampers 6 22200 £0.95
tesco grocery 11 22200 £0.33
voss water 9 18100 £0.17
voss water 8 18100 £0.17
tahini 9 18100 £0.56
oral b electric toothbrush 15 18100 £0.73
weetabix 6 18100 £0.15
asda birthday cakes 4 18100 £0.08
asda birthday cakes 5 18100 £0.08
supermarket comparison 1 18100 £0.99
veuve clicquot 15 18100 £0.75
waitrose flowers 14 18100 £0.45
passata 8 18100 £0.61
passata 9 18100 £0.61
berocca 9 18100 £0.53
aptamil 8 18100 £1.90
haribo 19 18100 £0.34
pg tips 14 18100 £0.48
rice pudding 19 18100 £0.77
dorset cereals 6 18100 £0.74
southern comfort 3 18100 £0.76
asda shopping 6 18100 £0.30
price comparison 2 18100 £1.59
bacardi 4 14800 £0.71
cashback 17 14800 £1.06
glenfiddich 7 14800 £0.60
disposable camera 19 14800 £0.24
compare supermarket 1 14800 £2.40
pizza express offers 13 14800 £0.21
waitrose online 2 14800 £2.92
vegetables 13 14800 £1.49
lidle 16 14800 £0.16
nakd bars 16 14800 £0.70
maltesers 8 14800 £0.30
maltesers 7 14800 £0.30
sainsburys online 8 14800 £0.68
tesco flowers 17 14800 £0.55
sudafed 20 14800 £0.40
amaretto 6 14800 £0.81
kitchen towels 11 14800 £1.02
tesco online groceries 5 14800 £0.32
tesco online groceries 6 14800 £0.32
ben and jerry s 6 14800 £0.44
tesco.co.uk 8 14800 £7.53
bargain pages 12 14800 £0.34
toblerone 6 14800 £0.20
gripe water 18 14800 £0.53
sainsbury online 15 14800 £1.29
asda.co.uk 8 12100 £1.03
asda.co.uk 7 12100 £1.03
asda.co.uk 6 12100 £1.03
tescos groceries 4 12100 £0.50
aveeno 9 12100 £0.30
reveal magazine 8 12100 £0.00
waitrose wine 20 12100 £0.22
asda cakes 3 12100 £0.12
morrisons online shopping 16 12100 £2.15
www.asda 15 12100 £0.56
bombay sapphire 4 12100 £0.66
aldi special offers 10 12100 £0.23
rye bread 13 12100 £0.37
rye bread 14 12100 £0.37
tesco birthday cakes 3 12100 £0.43
tesco birthday cakes 4 12100 £0.43
asda bedding 11 12100 £0.59
smirnoff 4 12100 £0.98
walkers crisps 8 12100 £0.16
cetirizine hydrochloride 19 12100 £1.34
cow and gate 10 12100 £0.97
lindt chocolate 3 12100 £0.42
glenmorangie 10 12100 £0.61
tesco pharmacy 7 12100 £0.80
asda flowers 8 12100 £1.57
cigarettes 4 12100 £0.42
voltarol 15 12100 £0.45
tesco wine offers 11 12100 £0.16
stella artois 3 12100 £1.47
oral b 16 12100 £0.44

Using Majestic SEO we can compare domains to identify the SEO activity.

  www.mysupermarket.co.uk www.poundland.com www.poundshop.com
ExtBackLinks 142704 4743 811
RefDomains 4431 204 92
RefIPs 3146 132 80
RefSubNets 2606 121 79
ExtBackLinksEDU 395 0 0
ExtBackLinksGOV 47 22 0
RefDomainsEDU 25 0 0
RefDomainsGOV 15 4 0
CitationFlow 46 29 43
TrustFlow 34 25 17

The power differences can clearly be seen here showing SEO efforts in terms of backlink profiles. Another competitor which is following this platform is the 99p Stores.

99P Stores

Looking at the keywords for larger volumes that the 99p stores website achieves you can see Pound Land and Pound Shop appearing:-

Keyword Position Search Volume CPC
99p store 1 40500 £0.07
pound shop 11 18100 £0.24
99p stores 1 5400 £0.08
pound shop online 12 3600 £0.19
99p shop 1 2900 £0.09
99p 1 2400 £0.07
99p store jobs 1 2400 £0.35
online pound shop 13 2400 £0.19
pound shop uk 5 1600 £0.20
pound store 6 1600 £0.24
pound store 7 1600 £0.24
poundland store locator 8 1600 £17.46
the pound shop 8 1600 £0.18
99p store opening times 1 1300 £0.00
99p store opening times 2 1300 £0.00
one pound shop 6 1300 £0.37
pound shops 6 1000 £0.26
precision screwdriver set 14 1000 £0.72
pound shops online 10 880 £0.23

An interesting fact to look at here is the cost per click for Google Adwords for the keyword “poundland store locator” which is a steep £17.46. When you Google this keyword you can see the result of SEO work to achieve ranking on page one:-

 

poundland store locatorTo understand where these bargain companies fit into overall shopping U.K companies online we are using Alexa ratings information. Alexa gives competitive intelligence and strategic insights providing us with a benchmark in terms of traffic.

Company UK Rank Global Rank
tesco.com 32 1076
asda.com 78 2819
sainsburys.co.uk 119 4659
waitrose.com 380 11046
aldi.co.uk 409 14990
mysupermarket.co.uk 420 13155
morrisons.com 481 17892
homebargains.co.uk 1556 52354
Poundland.co.uk 1817 69068
Poundshop.com 6617 139280
99pstoresltd.com 16480 391000

If you have never come across Alexa data before the lower the number the better, i.e. Tesco is the 32nd best website in terms of traffic in the UK and the Adsa is the 78th. Poundland achieves 1817th in terms of traffic which is very good when you compare this to the other 99p stores.

SEO Data

We have continued to investigate the websites looking at the backlink breakdown of follow and no follow links. We have compared the anchor text of the sites and where the links are coming from looking at all the referring domains.

Poundland.co.uk for example has links from Wikipedia and the BBC passing power and the most used anchor text keyword is “poundland” with 663 referring domains and 5,286 links in total.

New Backlinks

poundland-new-backlinks

Lost Backlinks

poundland-lost-backlinks

We compare the profiles of the websites that link to the Poundland website in order to see how relevant the links are. For example, looking at the website’s that fall under the topic of “shopping” there are 144 external backlinks coming from 136 referring domains.

The SEO profile of the Poundland website is very good in terms of search engine optimisation. We found areas that they lack in but as with everything there is always room for improvement and with SEO it is actually one companies opinion over another and no one can be 100% correct. We have been working in the SEO industry for nearly 10 years and with our knowledge and testing we trust what we find and live by it for ourselves and our clients.

We have not published actual SEO information on this article as it would be wrong to share it in the public domain however further information is available on request.