Everyone in the Search Engine Optimisation Industry in working out what is going to happen next. Do Links still work is one of the questions flying around, well if links did not work, Google would not be so concerned about the effectiveness of them.
Imagine if Google banned every single person they thought had been buying links. You could then simply just point a bunch of links to every competitor ahead of you in the Google rankings and get them all banned and move up to number 1 position in Google.
This can't happen and Google still looks at links and maybe now more than ever.
What have we seen in the past from Google, well in 2003 they introduced the update known as Florida and then in 2009 introduced the update called Vince and the latest was in 2011 when they introduced the biggest update Panda 2011.
In March 2012 the Penguin update was aimed at mainly unnatural Link building and has had the whole SEO industry running round like headless chickens.
Penguin Update and Link Building
If you are concerned about your link building chances are that you have been doing black hat or over pushing the links. Natural link building is something that Chameleon has been doing and we have seen no issues and have no concerns for our clients.
We have have seen silly SEO companies offering services and the clients that we have helped on investigation have links built like this:-
So as not to name a company we have removed the details which removes the scale. This is 16,000 backlinks in one month from practically no backlinks.
How to prevent the Google Unnatural Links problem in Webmaster Tools"
Prevent using unknown SEO companies who use spammy blog networks, profile link spamming, cheap paid text links, etc, all of which will add negative SEO.
Matt Cutts is clear with his vision to prevent the internet becoming even worse than it is already with spamming and this is new Google update is a step in the right direction.
So stop using the SEO company you are today and contact an SEO consultant that understand how to really add SEO value to your website.
If you wish to contact us about your problem then get in touch today!:-
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