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Chameleon is a bespoke internet marketing company offering Web Design and SEO Services based in Birmingham near the centre of the West Midlands. We operate a business model where by we are big enough to cope, yet small enough to care and this has helped our company grow to what it is today. We have been offering a wide variety of professional web design solutions and SEO services to UK based commercial companies and public sector individuals for the last 5 years.
The number of websites is growing by the day and the UK web design industry is now full of professional web design companys offering everything from "Web Design", "Ecommerce Website Design", "Search Engine Optimisation" known as "SEO", "Google Adwords Management" or "Pay Per Click Management" known as "PPC Management" and this is aiding the internet to grow even faster and the importance of your business having a website. Websites have become more attractive and easier to use and in todays fast pace world nearly every home has high speed broadband and home owners use the internet to make shopping purchases or find manuals for products or look at customer reviews before buying a product. Forums are used daily to help people join communities in interests that they have, so it is clear the internet has become an extension of our life which makes designing a website so much more fun and challenging as every website has different requirements.
The iPhone and Blackberry Torch has helped the internet develop and has made it possible to do pratically anything on the move without carrying your laptop. We ensure that our websites are fully coded to support the smart phones as this is a growing platform that so many website developers are not thinking about.
We have been involved with too many websites to list them all, so here is a small random selection to give you an example of some of the websites we have created:-
Web Design Portfolio
At one stage most web designer's used flash to make web sites look amazing, but it was soon realised that this was having a very negative effect to the user. Users want a fast working simple site and now everyone is so busy that they do not have the time to be waiting for websites to load and the bounce rate of flash websites showed that the industry must change its ideas and make web sites much more attractive and simple to use.
The IT industry has also received a lot of success due to the growth of the internet and computers are updated more frequently and due to the internet prices have fallen. Laptops are now so cheap that most people have a laptop and a computer. Home owners that in the past did not want a computer or broadband soon realised that they were being left behind as websites were taking over the shopping world. Now even the people that were afraid of computers are using the internet on websites such as Ebay, Facebook and Twitter.
Even the news industry is worried about its future as the internet has become so popular that people now get to work and look on the news websites instead of buying a news paper. Advertisers love the internet, and advertisers are abandoning print to push for more online advertising. Why wait 6 months for example for the new printed Yellow Pages to advertise your latest service or product in your local Birmingham area when with the internet it can be done in hours. Google maps has helped small business outlets become more visible as people use Google Maps to find local business outlets and look on websites before leaving there home.
If you see a sign written van and there is no web address or you see an email address advertised such as myemailaddress@aol.com you wonder how serious the company is. It is surprising how many builders and tool hire companys have no website or a website that puts people off. We see many Birmingham companys that have no marketing idea at all. A builder or landscape gardener working on a neighbours property should have an A-board or sign written vehicle with there website address. This would allow people to check out the portfolio of work completed in the past by visiting the website and then this could create more work from people in the same road and quotes could be given whilst you are on site rather than having to travel to quote the job. Most business comes from word of mouth and recommendations. It is important to remember that visually a worker in a sign written t-shirt or coat looks much more professional than a worker in a plain t-shirt or coat and if the company has a nice logo that can be seen, it is a visual symbol that people will remember. If you then advertise in a local magazine and your logo is seen then the potential new customer might be more inclined to taking notice of it.
Television advertising is huge in costs and now the production company's are advertising to use the internet to watch your favourite programs when you want. The BBC iPlayer has become so popular that it has expanded to the mobile phone networks. iPhones have changed the way mobile phones are used and this has made the internet even more popular.
A company without a website in today's world is missing out on the ability for the company to be open 24 x 7, 365 days a year. The internet does not get effected by the location your business is based. Your Birmingham, West Midland, UK based company will have customers in the USA for example looking at your website whilst you are in bed sleeping.
On the internet, you are not that local little Birmingham business any more, you are seen by millions across the globe. It is by far the best method for any company to operate its business around the world and expand the customer base from local Birmingham customers to customers from around the globe.
A website is the most cost effective way to trade nationally and internationally. Millions of users refer to the internet to make major decisions when they need a specialised service. They are using company's websites to view products and find out information about something they need or a service they require. People looking for ideas for there home are looking at other peoples homes on website forums and people are using website forums to pass on knowledge about hobbies. People are selling unwanted goods on many free websites and sites like Ebay.
Even YouTube has become a massive advertising success. People such as Lauren Luke on her way to becoming a millionaire from using YouTube to show off her passion for cosmetics and make-up. To see this example: Putting my make-up tips on YouTube made me a millionaire.
This should show you how the internet can change your life or turn your business around from a struggling non profitable outfit to a very successful business. The hardest thing for a business to cope with is being prepared for the changes that having Chameleon Web Design Services create a website will make to your business or having search engine optimisation to bring visitors to your existing website with increased sales and this will result in increased staff and a much higher turn over of products.
Chameleon Web Design Services is able to turn around a new product idea into a designed website showing customers exactly what you want in a very short period of time. From conversations about the business and requirements a working example is always created to give you the customer confidence that you are going to get the perfect website before committing and money. Chameleon Web Design Services always believe in trying to go that extra mile to ensure the customer is happy. A happy customer will spread the good word and this will result in Chameleon Web Design Services having no advertising costs which will ensure the websites are the cheapest priced around.
Our prices for website design are very cheap and cost effective. Our website design quality is second to none. Most company's already advertise somewhere and this money could be used to pay for a website which is there forever and not a monthly advert in a printed magazine that probably ends up the recycling box.
The internet is far more immediate than any weekly paper could ever be. With the internet you can put as much, or as little, information as you want. You are not paying for a section of something that is shared, you have all the space you need to show off exactly what you want. If you sell another companies product's and they have a Web site, your web pages can link to their site to give a comprehensive picture of the goods you sell with all the information that a customer would ever need.
Whether you require a web design for a large web site for your business, you want a web design to sell your products online, you want a web design to advertise your products or events to a wider audience or you just require a small homepage designed or maybe you just want to display your wedding pictures on something other than Facebook or Myspace. We have been involved in displaying holiday photos and special projects for people that fancy showing it to the world. We can design the perfect website for you at an affordable cost. Our website prices start from as little as £99. Our web site prices are the cheapest around and we pride of ourselves on our customers success. Look at other web site designer prices to compare the web site prices that around. We advertise other companys website products for web design and SEO services on our homepage and this could be seen as crazy. But we know that our prices are more than competitive and we list here the success of some of our projects and this success is real.
We try to keep the design of websites pleasing on the eye and easy to use. If you want a flash designed website that looks smart but is not user friendly and takes a long time to load then we can accommodate you also but would recommend a properly designed CSS web site. In our experience it is much better to keep a web site design clean. The plain simple web sites will get much more traffic and be much more user friendly. Take a look at the BBC, SKY, EBAY, FACEBOOK, simple and to the point.
Chameleon Web Design Services design and implement Search Engine Optimisation, SEO Services to all website designs from the start which will save you money and time. SEO services normally costs more than the website itself, and takes much longer in man hours to carry out if carried out after the website is completed.
Search Engine Optimization Marketing is the best way to promote your business on the internet and within the local community. Every single day several million users search Google, Bing and Yahoo to locate business services and products. A website design that is optimized properly will rank higher on search engine results than one that has no SEO Services carried out. SEO services will improve brand visibility for your business. Search engine optimisation is the only way to be on the front page of Google. And to be top of google SEO has to be carried out perfectly. Driving traffic to a website is the most important part of having a website and yet people have some lovely websites that are never seen as no optimisation has ever taken place.
Most of our clients are in the Birmingham area, but being internet based we are not restricted to any particular location or geographic location. If you are in the Birmingham, Solihull, West Bromwich, Wolverhampton, Harborne, Bearwood, Sutton Coldfield, Coleshill, Dudley or Edgbaston area then it makes our life easier should you require us to visit you more frequently being as we are Birmingham based ourselves. Our aim is to keep costs to a minimum and customer satisfaction high.
We work from offices based in Bartley Green, Harborne and Hall Green. There are many Birmingham based web design company's, but there are not many Birmingham based Web Design company's that are like Chameleon Web Design Services. We named our company Chameleon due to the fact that Chameleons need to keep changing the appearance to survive, and in animal kingdom there are many species of animals that change colour and appearance, but not any as good as the Chameleon. Chameleons adapt to there surroundings and need to be adapting all the time to survive. We think this is the same for the web based world.
The Credit crunch has meant that many Birmingham based firms have gone under. They have not survived due to many factors and if at the right time they were able to adapt to the change and be ahead of other Birmingham based firms, would they still be here today? Obviously this something that is not just localised to the Birmingham area, and this is something all companies are dealing with across the world. But due to the fact that we are based in Birmingham and the fact that we see so many West Midlands based companies closing so frequently around us, it makes us feel that we need to help in the Birmingham area as we have more of a connection. Chameleon Web Design Services have carried out work on a voluntary basis to help some of the smaller Birmingham based companies that needed that little help to generate some new business. Birmingham web design companies have the power to aid smaller non technologically advanced companies which could result in the Birmingham web design company saving many of the smaller business outlets from going bump. This power should be taken advantage of as the Birmingham website design companies such as Chameleon can be the difference of failure or success.
A local retro sweet shop in Studley, Birmingham known as Sweet Heaven, selling Old Fashioned Traditional Retro sweets contacted us in January 2009, and explained they needed a revamp as they were only surviving week by week. We looked the sweet shop ecommerce online business and realised that this was going to be a tall order to get to the top of Google in many sections that they were requesting.
We looked at the online sweet shops and we thought the online sweet shop websites looked very unprofessional, but they are targeted to a different audience than we had been used too targeting for. The one thing we noticed was that online sweet shop websites are not very user friendly, so in our quote to Sweet Heaven we made it clear we wanted to make a site that looked cleaner than the other websites, we wanted to create a web site that was less busy and made you want to buy from it because it looked like a quality site represented by a quality company.
Hence the Sweet Heaven design and the fact that it looks nothing like any other Sweet Shop website out there. The website design is clean and fresh and we feel that the web site is designed in a way to accommodate all types of users.
We designed and built the site thinking of all aspects of users visiting the site. The website design has 2 search boxes on the front page, to make sure people can find what they require. We have investigated and found that some users like a web site design where the search is on the left hand menu of a site and other users prefer a web site design with a search on the top towards the right hand side. The vast quantity of sweets and gifts that Sweet Heaven sell means that to get a low bounce rate would be a challenge. For those of you that do not understand bounce rates, this where people land your website and then cant find what they want or get bored and jump to another site. A bounce rate of less than 30% we class as good, we suggest looking for the high bounce rate pages and trying to reduce them buy looking at the low bounce rate pages and learning why they cause people to continue though your site. This tip can mean the difference between a website design that works and web site design that does not work. Most websites have a bounce rate of around 70%, but this can vary on the type of website. A website that contains lots of information and pictures normally hold peoples attention for longer and this leads us to another important factor of web site design. The average time a person spends on a web page. We use Google analytical tools to see information about each web page to understand what web pages are working and what web pages are not working. Increasing the time spent by each user on each webpage and reducing the bounce rate of each webpage is one of the most important web design factors we consider when designing a web site.
Going back to the Sweet Shop, Sweet Heaven, the web site went live in June 2009 as it took so long for the Sweet Heaven staff to be able to get all the sweets photographed and loaded into the product database catalogue.
The challenge began to dominate the ecommerce Retro Sweet Shop Online Shopping area with Sweet Heaven. There were many online sweetshops with high Google page rankings and some were 8 years old with a trusted customer base. Sweet Heaven was new and Google do not like new sites, as the older a site the more trust Google put into it. Look at the screen shots below showing Google Page One search results for the chosen keywords.
Above shows Sweet Heaven Google Page 1 Number 1
Above shows Sweet Heaven Google Page 1 Number 2
Above shows Sweet Heaven Google Page 1 Number 2
Above shows Sweet Heaven Google Page 1 Number 2
Above shows Sweet Heaven Google Page 1 Number 2
We have been carrying out SEO for just over 3 months now and as you can see we have had great results as the site was written with SEO in mind from the start. This means that we hit the web running not walking. If you look at the reports below you can see how fast we were able to get a new site in Google and doing well.
Chameleon turned this Birmingham based Retro Sweet Shop into an online success in 3 months. This something that is not easy and has taken a lot of hard work.
If you search this today you will see that they have since dropped positions. This can be due to many factors such as competitors carrying out SEO projects. Google is always changing and methods of SEO also change. In this instance we afraid to say that Sweet Heaven dropped due to a major SEO company calling (we are sure you have had the cold calling SEO sales men) and talking the owner into an SEO campaign to go from 2nd position for "Sweets" to number 1. We were not informed of this as we would have advised against it and now Sweet Heaven has dropped due to the work that was been carried out and the owner has paid for the privilege.
Chameleon have many other sucess stories and Sweet Heaven has left a bitter taste in our mouths after all our hard work and efforts they got greedy and tried to get first. Aquarterof is number 1 and has been trading for many years and this is something that can not moved without time.
Chameleon are top on page of Google in top position for many search terms and we know that many companys are trying to move us but cannot.
One of the biggest factors in being successful online is understanding the current trends that Google are seeing. We use Google tools for all our Search Engine Optimisation SEO and Pay Per Click PPC process's. An example of this would be "Geek Fashion". In the United Kingdom and the United States there are more and more people searching Geek Fashion than ever before. This strange fact is showing a Google Trend.
The graph above shows that no one in the world ever searched for Geek Fashion before 2004 and since 2004 people have started searching in Google for "Geek Fashion". We look at information like this relevant to your website and keywords and look at the current trends within Google. For Geek Fashion the latest trends are "Fashion Geek Clothing", "Geek Chic Fashion", "Nerd Fashion", "Geek Style" and "Geek Glasses". This trend information is important when working out how to select the correct keywords to use to bring people to your site.
You may already have a site that you want to be top of Google for example "garden design landscape" or "garden designer" so you can cut costs on advertising in 2010. You may have your work specific to a local area such as Birmingham and you may want to be top of Google for "garden design landscape Birmingham","Garden Design Birmingham" or "Garden Designer Birmingham". This is much easier and being top of garden design landscape Birmingham or garden designer Birmingham should not take months to achieve with the right SEO services carried out. In this example we would have an analytic approach of the top sites in Google for the chosen keywords Garden, Design, Designer, Landscape and Birmingham and then work out the best practice to use to get there.
Search in Google to see the results for Garden Design Landscape Birmingham.
So can the best Birmingham Web Design Company, Chameleon Web Design Services help you?
Get a free quotation today for a custom-built website designed by Chameleon Web Design Services. Chameleon Web Design Services one of the UK's growing website design company's with a design team who will project manage your website from start to finish and a professional aligned web consultant for every customer.
